“All about the logo”

I decided to focus on the aspects of brands, specifically brand-name clothing. Especially as teenagers in this society, brands influence our shopping. Brands are more than just a logo. They are a status. They reveal aspects of a person. But why do people care so much about the brand? Shouldn’t we focus on the quality of the clothing, rather than the logo?

These brand-names are popular in the economy (their companies are booming) and in society (so many people showcase them).  Perhaps brands reveal who we are or what we like. I asked my fellow peers “How much do you care about brands when shopping for clothes? Why?”

One of my friends is very tied-up to the brand-names.  Her response: “Well my favorite brand is American Eagle and not all of the items have the logo on it but just knowing that it’s from there makes me happy. They have cute clothes even though it’s expensive ” She mentioned that she knows that it is a popular brand, and in fact, acknowledged that most of her friends shop there too. Perhaps these shared brands unite people and allow them to feel connected to others. 

Another response “Yeah I care about brands, most of the sweatshirts I buy are Nike. I like the athletic logo and they’re popular” 

On the other hand, my other friend does not care as much about brands. She buys for the clothing item itself not for the logo that is printed or stitched on. For example she said “I got these leggings for $10 off Amazon. Amazon is a well-known company but the brand is not famous. These leggings don’t have a logo on them but I love them. However I know some people wouldn’t wear them because they don’t have the Lululemon logo on them. But Lululemon leggings cost $90 and I don’t really think it’s worth it for a little logo.” I then asked another friend (who owns Lulu) why she does. Her response “They are comfy. The company makes high-quality leggings. It’s worth the money” I think it is interesting that she did not mention the logo aspect.Overall, I think it is very interesting to see the effects that brands have on people.